Infinite JC FAQ

Questions about this site and about the ideas we write about.

Is Infinite JC a consulting firm?

No. Infinite JC is an independent blog. We do not offer consulting, agency or advisory services.

What is design thinking?

A human-centred approach to problem solving that moves through understanding users, defining the problem, generating ideas, prototyping and testing. Read our design thinking framework.

How do I know when a business should pivot?

Common signals include persistent weak demand despite good execution, customers using the product in unexpected ways, and a clearer opportunity in an adjacent market. Our article on strategic pivoting explains how to evaluate them.

Do small businesses really need data-driven decision making?

Even simple, consistent tracking of a few key numbers - sales, margins, customer acquisition cost and retention - can improve decisions. See data-driven decision making for small businesses.

Is digital transformation just about new software?

No. Lasting change usually involves processes, skills and sometimes the business model, not only tools. Read digital transformation beyond technology.

Can I republish your articles?

You are welcome to quote short excerpts with a link back. For anything more, please ask through the contact page.

Is this professional advice?

No. Articles are general information only. See our disclaimer.